GoodLife Fitness Centres Inc. operates Canada's largest fitness company, with over 450 locations nationwide and more than 10,000 associates. Founded in 1979 from a single club in London, Ontario, the company provides gym memberships, personal training, and fitness programs across the country.
Beyond standard membership services, GoodLife operates two community-focused initiatives. The GoodLife Kids Foundation has supported over 254,000 Canadian children with special needs in accessing physical activity opportunities. Since 2010, the company has distributed over 1 million free Teen Fitness memberships to encourage lifelong healthy habits among young Canadians.
The company positions itself around making fitness accessible and welcoming to all Canadians regardless of starting point or fitness level. Its stated purpose centres on transforming lives through fitness and building a healthier nation through sustained engagement with members and communities.