Wine Rack operates a network of retail stores throughout Ontario, positioning itself as the local destination for discovering quality wines and refreshments across neighborhoods in the province. The company is part of Arterra Wines Canada and specializes in VQA wines sourced from Ontario wineries, alongside ciders, refreshments, and cream liqueurs.
The business extends beyond transactional retail through the Great Estates Wine Club membership program, which offers curated wine packages, discounts on winery tours, and complimentary wine flights. Wine Rack partners with established Ontario wine brands including Jackson-Triggs, Inniskillin, Sandbanks, and Saintly.
The company invests in employee development through comprehensive wine education training programs, giving staff opportunities to learn about and taste Arterra's award-winning wines. The workplace is described as fun, flexible, and team-oriented, with an emphasis on delivering exceptional customer service.
