Adidas designs and manufactures footwear, apparel, and accessories for virtually every sport, operating as a multinational corporation headquartered in Herzogenaurach, Germany. Founded in 1949 as a small shoemaking operation, the company has grown to employ over 62,000 people worldwide and generate annual sales exceeding €23 billion.
The company operates across multiple technical domains including product design, manufacturing, performance product innovation, and supply chain management. Its work spans from creating performance products for athletes to managing complex global sales and retail networks. Adidas also maintains formal programs focused on sustainability initiatives and community impact.
The organisation emphasises supply chain responsibility, sustainability, and innovation as core operational priorities. Its stated purpose is to change lives through sport, with a mission to be the world's best sports brand.