Groupe Marcelle is Canada's largest cosmetics manufacturer, a family-owned business founded in Montreal in 1949. Now in its third generation under CEO David Cape, the company manufactures and distributes skincare, makeup, and fragrance products, producing roughly 8 million units annually and supplying 3,500 stores across the country. It operates with approximately 350 employees.
The company's portfolio includes four brands: Marcelle, Lise Watier, Annabelle, and CW Beggs and Sons. Technical work spans cosmetics formulation, hypoallergenic product development, and Industry 4.0 manufacturing advancements. The firm describes its core values as passion, quality, innovation, collaboration, respect, and integrity.
