Crocs, Inc. designs, manufactures and markets casual footwear through two flagship brands: Crocs and HEYDUDE. Founded in 2002 in Boulder, Colorado, the company is headquartered in Broomfield, Colorado, and operates distribution centres worldwide. The Crocs brand is built around the Classic Clog and positions itself on redefining casual footwear through comfort and self-expression.
The company describes its culture as delightfully democratic and confidently comfortable, with an emphasis on inclusivity and individuality. Its approach emphasises a people-first orientation, encouraging staff to challenge conventions rather than conform to them. This cultural positioning extends to the company's public brand identity, which frames itself as a global movement celebrating self-expression and comfort.
Crocs has established sustainability commitments aligned with broader corporate goals. The company aims to reduce the carbon footprint of the Classic Clog by 50% by 2030 and is pursuing net zero emissions by 2040. These objectives are embedded into the company's operational strategy alongside its focus on fostering an inclusive workplace that champions individual expression.